It is a dark and stormy night. Just right for Halloween mischief. You look fabulously wicked and frightening in your spooky witch costume. You adjust your pointed hat, smooth your ragged hems, and press the doorbell with one long, sharp black fingernail. The door is flung open, spilling laser lights and Ooingo Boingo out into the crisp October night. The party’s hostess smiles at you and beckons you inside to join the revelry, but not before sarcastically exclaiming “ooh, another witch!” It just so happens that “witch” was the most popular Halloween costume in the United States in 2022. If only there were some sort of online search tool to determine how popular or unique your costume idea is right now in your area before you show up as the eleventh witch at the party this Halloween.

Introducing Google Frightgeist

Google’s new spooky Halloween costume search engine tool is impressive with the vintage horror movie ambiance straight out of the gate. In a nutshell, Google Frightgeist uses the top costume searches in the US to create a searchable trend map. This online tool allows you to search or browse the most popular Halloween costume by metro region or nationally. Then, use the Costume Wizard to generate a costume inspiration based on uniqueness, spookiness, and trendiness.

How can Google Frightgeist Halloween costume search tool help your spooky business?

While you might want to be the only one of your kind at the costume party, your marketing message should apply to a wider audience.

The search tool aggregates real-time data about the popularity of each different Halloween costume in different regions. This gives a lot of insight into the special interests of local Halloween enthusiasts.

By using the trends Google Frightgeist provides, your business can align promotions and offerings with popular search terms, generating more organic website traffic from potential local customers.

While it probably doesn’t take a search engine or a crystal ball to anticipate the aforementioned welter of witches, there are many more niche horror and Halloween related interests your local audience might be super into this year, and this is a fun way to peruse them.

Entrepreneurial Exorcises

Here are your business brainstorming conversation starters related to this tool.

• What are the most trendy yet niche Halloween costumes in your region?
• How do those compare with other regions your business is located in or services?
• Which of those costumes are getting more popular over time, and what does that mean for the direction you take with that inspiration?
• Which of those still popular costumes are getting less popular over time, and how can your business reimagine them to reinvigorate interest in a once trendy concept?
• How can you leverage that knowledge to…
  • decorate your storefront?
  • organize your product placement?
  • have just the right items in stock at just the right time?
• How can use it to make sure your website ranks well with local Halloween enthusiasts’ searches?

Done-For-You Marketing, But in a Spooky Way

Hopefully this post helps you use Google Frightgeist in your spooky marketing plan. Need help implementing the inspiration you gleaned from this free spooky online Halloween costume search tool? ShadowReach is your niche marketing helper for all things Halloween-related. As a professional marketing company with a we-are-the-weirdoes-mister vibe, there’s no marketing team more suitable to weave the fate of your company’s influence. From curated unique marketing strategy guidance to fully-implemented-for-you marketing services, ShadowReach can help your business grow, but in a spooky way.