Services for Spooky Entrepreneurs
We are a full service marketing agency that can become your offsite marketing department, but we can also provide a la carte services depending on your needs.
Services for Spooky Entrepreneurs
We are a full service marketing agency that can become your offsite marketing department, but we can also provide a la carte services depending on your needs.
A business without a good website is like the poor sucker who’s already sold their soul at the crossroads…any success is likely to be short-lived. Your website defines your business’ public image, and is the #1 way most future customers will either find out about your business, or access the information about your business that they need to know to become your customer.
A good website is polished, easy to use, flawlessly functional, and reflects your brand in every tiny detail. A great website is a substitute for pricier advertising options, as optimization generates traffic at no cost per click. If you have a website that’s not performing as well as it could, ShadowReach can convert it to a source of evergreen leads by making sure your website shows up at the top of search results for keywords your customers are already searching for.
Blogging, if done well, can be the #1 way to grow and sustain your reputation as a leader in your industry via organic online searches. Blog articles have multiple purposes. They serve as evergreen information about topics your future customers will be Googling well into the apocalypse, helping them find you and be reminded of you in various contexts. They show Google that you’re constantly adding new content, which helps you show up at the top of search results. And they are an opportunity to create an empire of industry authenticity and expert status that generates trust in your brand.
ShadowReach Solution: Our writers can create bespoke articles for your blog that range from professional industry standards to hilariously conversational. These articles will help increase your website traffic with optimized, customized, and engaging niche content that your human audience wants to read, and Google’s bots think is valuable. Or, we can provide your in-house marketing team with topics or longtail keyword suggestions for them to run with.
Social media is a very budget-friendly way to start gathering the stormclouds of your eventual downpour of customers. It can also end up being every entrepreneur’s worst nightmare. Just remembering to post multiple times a day to multiple platforms is already a challenge, let alone coming up with engaging content that will build the audience your brand needs to succeed. With constantly changing algorithms, there’s no way to be sure that all your efforts will ever be seen by human eyes. Yet a large social media presence has become a necessary part of brand awareness that won’t go away any time soon. ShadowReach Solution: We create various types of posts for your business based on local trends and optimized so they get put in front of as many human eyes as possible while costing your business comparatively far less than more traditional forms of advertising. We work with Facebook, Instagram, Pinterest, LinkedIn, YouTube, and TikTok, and whatever comes next. We’re guessing if you want help with social media, you also hate doing it yourself, so we can also take over some parts of managing your accounts. Level of service is infinitely customizable.
How do you keep up with your customers that don’t use social media? Newsletter campaigns can be a monthly or quarterly point of contact to keep your leads updated on your brand’s newest offerings. Or, a series of evergreen introductory emails triggered by a new signup can do the work of guiding a prospect through gradual education on your service until they’re primed to value your offerings.
What if you’ve got a team in place, but you’re not sure how to help them implement the newest tools or manifest your deepest desires? If you’ve got the implementation covered, we can still provide a plan for your team to follow, plus we can help you train the team so you can focus on what you’re best at. Schedule a one-time marketing playbook creation, or ongoing quarterly or monthly tweaks and feedback via video call. And we already know that one-size-fits-all doesn’t fit your brand. Our plan will spotlight your brand’s freakish uniqueness with authenticity.
Many consumers make purchasing decisions based on their perception of a brand’s values, morals, or stance on social issues. As a niche business, yours is especially positioned to build a business grounded on ethics. You truly don’t have to sell out to succeed. If you’re not selling out, however, your customers need to understand why, and they have to realize that they share your convictions. We can help you build public trust in your brand with your target audience through clear and uniform communication of your brand’s values, from image to execution.
Remember the first time a vending machine ate your dollar without dispensing the coveted snack from within? That’s the feeling most entrepreneurs have after running their first online PPC or PPI ad. “Where did my money go, and why didn’t I get anything for it?” Paid ads require not only carefully constructed ad imagery and wording, but also the right website landing page to quickly enthrall the leads they generate, and even ethical tracking for those all-powerful thirteen-exposures-to-trust. Done correctly, paid advertising can provide immense growth.